Listening to customer feedback is important for developing compelling products. CLARA helps with product development by aggregating online feedback from forums.

John is a project manager, developing a new game for a well known video game company. He uses CLARA to understand the experiences gamers have had with the company’s previous games. By doing this he better understands what the customers like and dislike. Game experience is critical in John’s opinion. He feels that his job as project manager is to make everybody in his team understand that creating a great game experience is the key to success. By using CLARA he’s quick to gain understanding that previous games have lacked a compelling storyline. The gamers like the graphics and the game play, but end up somewhat disappointed because of the plot. He and his team start working on improving the storyline, keeping good contact with loyal customers to get their feedback.

Build relationships

Building relationships with customers is always important. With CLARA discovering influencers is easier and faster than previously possible.

  • Discover influencers to build relationships with.
  • Rally up brand evangelists to your cause.
  • Broaden your online presence and spread your message.

    • Important feedback

    Players are posting their impressions of your game constantly. CLARA offers you a unique chance to summarize that feedback.

  • Search for features of the game and get instant feedback.
  • See what is bugging players and fix it.
  • Inform players of important updates that solve their problems.

    • Listen and improve

    Improving your product by listening to your customer  is a huge step in creating a long term relationship. CLARA can help you focus your product development.

  • Discover important word-of-mouth and turn it into an opportunity.
  • Use your concept map to see what people are relating to your game.
  • Filter on meta data to see what different players want.