CLARA helps your marketing team to better understand your customers needs by listening to online discussion. CLARA enables you to discover who the influencers are and engage them with a more focused message.

Susan is a marketing director for a video game company who understands that there are influential people in the forums. She is interested in finding these influencers and engaging them on a mission to reduce churn rate. By using CLARA she identifies the message board posters that new players often look to for advice. After identifying them she starts to engage them and build up a relationship. She explains to them how important they are to the cause and gets them on board in reaching out to new players. The results speaks for its self as churn rate is dramatically reduced after the effort.

Discover Influencers

Different authors have different impact on your success.

  • Detect authors that are important for you to know about.
  • Engage influencers with relevant messages.
  • Filter data by influence level.

    • Better Understanding of attitudes

    The conversations happening online are filled with important attitudes towards your product or service.

  • Gain insights into the opinion of your customers.
  • See what people relate to your product.
  • Insightful visualization of conceptual relations.

    • Adjust and Focus the Message

    Listening to your customers allows you to see what is important to them.

  • Monitor discussion.
  • Compare across discussion threads.
  • Track success of marketing messages.